[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mkmb.cz\/prace-kolem-socialnich-siti\/#Article","mainEntityOfPage":"https:\/\/www.mkmb.cz\/prace-kolem-socialnich-siti\/","headline":"Pr\u00e1ce kolem soci\u00e1ln\u00edch s\u00edt\u00ed","name":"Pr\u00e1ce kolem soci\u00e1ln\u00edch s\u00edt\u00ed","description":"Tr\u00e1v\u00edte hodn\u011b \u010dasu na soci\u00e1ln\u00edch s\u00edt\u00edch? M\u00e1te sta\u017een\u00e9ho Messangeru od Facebooku ve sv\u00e9m chytr\u00e9m telefonu? Nepou\u0161t\u00edte mobil z\u00a0ruky ani na dovolen\u00e9? Nebudeme polemizovat, zda \u010das str\u00e1ven\u00fd na soci\u00e1ln\u00edch s\u00edt\u00edch je v\u00a0dne\u0161n\u00ed dob\u011b alarmuj\u00edc\u00edm \u010d\u00edslem anebo je to jen p\u0159irozen\u00fd v\u00fdvoj spole\u010dnosti. Je zn\u00e1mo, \u017ee a\u017e 60 % ze sedmi mili\u00f3n\u016f \u010cech\u016f m\u00e1 sv\u016fj \u00fa\u010det na […]","datePublished":"2025-10-01","dateModified":"2025-10-01","author":{"@type":"Person","@id":"https:\/\/www.mkmb.cz\/author\/#Person","name":"","url":"https:\/\/www.mkmb.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mkmb.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.mkmb.cz\/prace-kolem-socialnich-siti\/","wordCount":406,"articleBody":"Tr\u00e1v\u00edte hodn\u011b \u010dasu na soci\u00e1ln\u00edch s\u00edt\u00edch? M\u00e1te sta\u017een\u00e9ho Messangeru od Facebooku ve sv\u00e9m chytr\u00e9m telefonu? Nepou\u0161t\u00edte mobil z\u00a0ruky ani na dovolen\u00e9?Nebudeme polemizovat, zda \u010das str\u00e1ven\u00fd na soci\u00e1ln\u00edch s\u00edt\u00edch je v\u00a0dne\u0161n\u00ed dob\u011b alarmuj\u00edc\u00edm \u010d\u00edslem anebo je to jen p\u0159irozen\u00fd v\u00fdvoj spole\u010dnosti. Je zn\u00e1mo, \u017ee a\u017e 60 % ze sedmi mili\u00f3n\u016f \u010cech\u016f m\u00e1 sv\u016fj \u00fa\u010det na Facebooku. \u010cas str\u00e1ven\u00fd na s\u00edt\u00edch se denn\u011b pohybuje n\u011bkde nad dv\u011b hodiny.Pokud v\u00e1s ale soci\u00e1ln\u00ed s\u00edt\u011b zaj\u00edmaj\u00ed a p\u0159itahuj\u00ed, napadlo v\u00e1s toho vyu\u017e\u00edt a zm\u011bnit \u201ekon\u00ed\u010dek\u201c na pr\u00e1ci? Div\u00edte se, jak by se dalo pracovat na soci\u00e1ln\u00edch s\u00edt\u00edch, a v\u00edte, \u017ee do developersk\u00e9ho t\u00fdmu Facebooku v\u00e1s nikdy nep\u0159ijmou a ani o to nestoj\u00edte.Ka\u017ed\u00fd v\u011bt\u0161\u00ed podnik dnes u\u017e v\u00ed, jak je d\u016fle\u017eit\u00e9 se propagovat i ve sv\u011bt\u011b internetu. Nav\u00edc, kdo dneska nen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, minim\u00e1ln\u011b FB, Twitteru a LinkedInu, jako by neexistoval. Ne ka\u017ed\u00fd zam\u011bstnavatel ale m\u00e1 \u010das \u0159e\u0161it propagaci na soci\u00e1ln\u00edch s\u00edt\u00edch s\u00e1m. Proto se dnes nen\u00ed probl\u00e9m naj\u00edt inzer\u00e1t, kter\u00fd popt\u00e1v\u00e1 kreativn\u00edho jedince, je\u017e by vedl na hlavn\u00ed nebo vedlej\u0161\u00ed pom\u011br spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00edch pro klienta.Poj\u010fme se bl\u00ed\u017ee pod\u00edvat, co takov\u00e1 pr\u00e1ce m\u016f\u017ee v\u0161echno obn\u00e1\u0161et:\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 p\u0159\u00edprava p\u0159\u00edsp\u011bvk\u016f \u2013 mus\u00edte minimem textu maxim\u00e1ln\u011b mo\u017en\u011b zaujmout, dnes u\u017e nesta\u010d\u00ed jen textov\u00e9,\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 nachyst\u00e1n\u00ed reklamy, i placen\u00e9 \u2013 pouh\u00fdm zve\u0159ejn\u011bn\u00edm, ale pr\u00e1ce nekon\u010d\u00ed, reklamu je pot\u0159eba posl\u00e9ze vyhodnotit,\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 crowdfunding \u2013 komunikace se z\u00e1kazn\u00edky a fanou\u0161ky str\u00e1nky. Nejedn\u00e1 se jenom o jejich soukrom\u00e9 zpr\u00e1vy, ale i rozproudit debatu pod p\u0159\u00edsp\u011bvky. Zjistit, o co vlastn\u011b maj\u00ed z\u00e1jem, co by se r\u00e1di dozv\u011bd\u011bli,\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 focen\u00ed produkt\u016f nebo tematick\u00fdch v\u011bc\u00ed s\u00a0danou firmou,\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 p\u0159\u00edprava vide\u00ed, nebo\u0165 ne\u017e slova zaujme obraz,\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 pravideln\u00e9 vyhodnocov\u00e1n\u00ed, jak si firma na soci\u00e1ln\u00ed s\u00edti stoj\u00ed u sv\u00fdch z\u00e1kazn\u00edk\u016f a fanou\u0161k\u016f \u2013 sledovat po\u010det lik\u016f, tweet\u016f, sd\u00edlen\u00ed, aj.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pr\u00e1ce kolem soci\u00e1ln\u00edch s\u00edt\u00ed","item":"https:\/\/www.mkmb.cz\/prace-kolem-socialnich-siti\/#breadcrumbitem"}]}]